Joel launched his career in politics with stints in advance, labor organizing and political journalism. He began work as an account executive and then Senior Vice President and Creative Director at Clinton Reilly Campaigns, at the time the nation’s largest political consulting firm. In 1990, he founded his own firm, Terris and Jaye, which grew into one of the nation’s largest political consulting firms. In 2001, he founded Storefront Political Media to provide political client.

Every one of his works is covered with a mantle of sacredness, through which he demonstrates the importance of architecture as a means of expression of human memory. In 1998, he founded his own firm, Terris and Jaye, which grew into one of the nation’s largest political consulting firms. In 2006, he founded Storefront Political Media to provide political clients the full range of media and message services.